Kai Cenat Teams Up with McDonald’s to Launch the Limited-Time Chicken Big Mac

McDonald’s has teamed up with internet personality Kai Cenat to launch its new Chicken Big Mac, available at select locations starting Thursday (Oct. 10) for a limited time. To promote the sandwich, Cenat starred in a humorous commercial where he orders at a McDonald’s drive-through and is introduced to the Chicken Big Mac by a choir. The sandwich features two crispy chicken patties, special sauce, lettuce, cheese, and pickles on a sesame seed bun.

Cenat will showcase the new item during a Twitch livestream with special guests, potentially including members of AMP. McDonald’s USA Chief Marketing Officer Tariq Hassan expressed excitement about introducing this twist on the classic Big Mac to a new generation of fans, stating, “We’re bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants.”

The collaboration combines McDonald’s marketing with Cenat’s massive influence, tapping into popular culture and livestreaming trends to build buzz around the limited-time offering.