*UPDATE* Safaree Clarifies Skin Bleaching Rumor; Announces New Skin Care Line

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It looks like the soon-to-be single reality star was trolling to get our attention to promote his new skincare line. Rapper and Love & Hip Hop star Safaree Samuels has just released a video promoting his new skincare line Paradise, which is available for purchase now. The 30-second promo clip shows different products from the line, including body butter, facial cleanser, body scrub, and more.

Last month, the rapper tweeted that he wanted to “bleach his skin,” which fans were shocked and confused. The entrepreneur is putting this statement to rest as he revealed that the tweet was to promote the skincare line.

In a clip grabbed by TheShadeRoom, the new skincare line-owner reveals he would “never in a million years” bleach his skin, and it was to market his new line “Paradise,” which was created to “enhance your already beautiful skin.”

Many fans did not take this kindly, questioning the marketing practice and suggesting a different way to promote the line instead of lying.

Do you agree with Safaree’s marketing tactics? Does this make you want to purchase from his new skincare line?