Written by Ollie Francis
In a rare and surprising interview, hip-hop and business mogul Jay-Z recently spoke to The Sunday Times via Zoom, to promote his new partnership with Puma as well as sharing his experience living life during quarantine as we face a global pandemic.
Jay-Z who’s married to megastar Beyonce, shares three beautiful children: 9-year-old Blue Ivy, and their 3-year-old set of twins Sir and Rumi.
“In the beginning, it was time for everyone to sit down and really connect, and really focus on family and being together. Take this time to learn more about each other,” he follows by, “And then, as it wore on, it’s like ‘Okay, all right. What is the new normal?”
It was asked, if Jay-Z and Beyonce would push their children in the entertainment business. We’ve seen Blue Ivy and heard Blue Ivy, popping on a few records, and even making history as one of the youngest people to garner a Grammy (Brown Skin Girl) and acquiring songwriting credentials.
However, both Carters are not pressuring their children to follow in their parents footsteps.
The powerful mogul stated:
“Feeling loved is the most important thing a child needs, you know? Not ‘here’s this business that I’m going to hand [over] to you, that I’m creating for you.’ What if my child doesn’t want to be in music or sports? I have no idea, right? But as long as your child feels supported and feels loved, I think anything is possible.”
It is evident that both Jay-Z and Bey are nurturing, educating, and guiding their children to become productive citizens growing up. Providing a loving and safe environment for their children is more rewarding than anything else. Having their children as number one priority is foretelling than their businesses.
Aside from the family aspect, Jay-Z spoke about his collaborative effort with Puma’s new ‘Only See Great’ summer campaign. The concept is to find redemption from a tumultuous year from the pandemic. With Puma’s CEO on the Zoom call, Bjorn Gulden, Jay-Z effortlessly flowed, “We have to bounce back and we have to be great. [And] We have to rebuild.” He followed, “I’m forever an optimist.”
“It’s easy for us, as human beings to want our children to do certain things, but we have no idea. We are just guides.”
Read the full interview on The Times