Written by Leo Lysius
The Los Angeles based jewelry brand, The Gold Gods partners with Cash Money West artist, Blueface to recreate his Benjamin’s chain for a limited edition collection. This limited collection with the West Coast rising star is now available on The Gold Gods website for pre-order.
Blueface’s ‘Benjamin’ chain is a moniker derived from Benjamin Franklin on the new 100 Dollar bill. This partnership between Cash Money West’s artist Blueface, The Gold Gods, The Formula Entertainment Group formed when The Gold Gods noticed Blueface’s impact on music, its culture and fashion. “The Gold Gods has always been at the forefront of jewelry trends and pop culture, so when we witnessed Blueface take the country by storm in such a short amount of time, and saw his now famous Blueface necklace, we instantly knew it was someone we wanted to work with”, says Cam Love, Founder of The Gold Gods.
This series of chains features gold plated high end pieces. The chains will feature a 18K gold or white gold plated pendant with a blue tennis chain or rope chain in it’s respective metals. These pendants feature blue vvs diamond simulates on a 20 inch chain.
The Gold Gods past and current collaborations include French Montana’s Coke Boys, Tyga’s Last Kings, and Migos’ YRN & Fabolous.