Kanye West’s YZY Coin: From $3 Billion to Bust in Hours

Kanye West, the rapper and entrepreneur known for pushing boundaries, recently dove headfirst into the cryptocurrency world with the launch of YZY coin. The coin experienced a meteoric rise, briefly hitting a staggering $3 billion market capitalization, only to crash spectacularly within hours…

The YZY coin, launched on the risky Solana blockchain, was part of Ye’s broader vision for “Yeezy Money,” an ecosystem that includes the Ye Pay processor and a YZY Card. Initial excitement surrounding the coin sent its value soaring, with prices jumping nearly 1,000% and peaking above $30.

Almost as quickly as it rose, YZY coin began its dramatic descent. The value plunged over 60% within hours, plummeting to under $1. As of now, it trades at just $0.68 which is a fraction of its peak value.

Despite the crash, the official Yeezy website initially listed YZY as a valid payment method, adding another layer of intrigue to the situation. This abrupt entry into the crypto space raised eyebrows, with some speculating whether West’s account had been compromised. However, the YZY Money site attempted to manage expectations, stating that the coin was “not intended to be an investment opportunity” but rather a symbolic “expression of support.” It even included a warning about the “inherent risks and potential for complete loss.”

This venture into cryptocurrency marks a significant shift for West, especially considering his previous stance. Earlier in 2025, he publicly criticized meme coins and the speculative frenzy surrounding them. He even revealed that he had turned down a $2 million offer to promote a fake Ye-themed cryptocurrency, stating, “I wouldn’t scam my community” and warning that “coins prey on the fans with hype.”

The value of YZY coin continues to decline, as traders rush to sell their holdings amid growing uncertainty.