SZA Kicks Off Her Innovative Makeup Brand NOT BEAUTY

SZA, celebrated for her soulful lyrics and award-winning tracks, is now bringing her artistic flair to a new venture—her clean beauty brand, NOT BEAUTY. According to V Magazine, she’ll kick off the launch with exclusive pop-up stores during her Grand National Tour, starting on April 19.

The debut collection from NOT BEAUTY features three unique lip glosses in shades named In The Flesh, Strawberry Jelly, and Quartz. There are plans to expand the line with lip stains, liners, and creams to help fans achieve SZA’s signature layered lip style.

“NOT BEAUTY wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date,” SZA stated. “There was nothing that existed that did that for me and also made me feel moisturized. I don’t know much about much, but I know a lot about lips, and I feel like NOT BEAUTY is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well made. It’s awesome.”

NOT BEAUTY is committed to being cruelty-free, gluten-free, vegan, and Sephora clean, with the lip glosses priced at $23. The packaging is eco-friendly, showcasing a wood-like texture and natural colors. SZA’s environmentally conscious line will be available at various Grand National tour stops, beginning in Minneapolis on April 19.