IBS + IECSC NY 2025: The Ultimate Beauty Pro Playground

If beauty expos are your version of Disneyland, then IBS + IECSC New York 2025 was your fairy tale come true. From March 23–25, the Javits Center was bursting with pro-level glam, innovation, and inspiration. With over 32,000 attendees and 430+ brands, this year’s show wasn’t just bigger—it was bolder, fresher, and more fabulous than ever.

What Went Down

From indie brands making their debut to industry titans unveiling cutting-edge products, there was no shortage of wow moments. This year featured a 35% increase in new brands compared to last year, giving beauty professionals a fresh buffet of tools, techniques, and trends to explore.

Highlights That Had Us Gagged

💇‍♀️ Glam & Go Showcase Stage

Crowds gathered for iconic names like Byrd Mena, whose “Live Fashion Hair” debut turned heads (literally). The Fades & Blades Barber Battle was another crowd favorite, where talent and artistry went clipper-to-clipper.

🧴 What’s New for You Zone

Exclusive product drops? Check. First-time exhibitors? Yup. Enough beauty envy to fill your cart a dozen times? Absolutely. This section was a must-see for trendspotters.

📸 Say Yes to You Lounge

Between free headshots, mock-magazine cover shoots, and just soaking in the star-treatment vibes, this lounge was about more than beauty—it was about empowerment.

Can’t-Miss Booths

Attendees flocked to brands like Pureo Natural Products, Camille Rose, Cocco Pro, Dabalash, and Remote Nails. Whether you were there to shop, sample, or spark inspiration, the wishlist just kept growing.

And of course, icons like Dermalogica, Andis, and LightStim were on hand to keep the professional crowd buzzing with the latest in skincare, barbering, and wellness tech.

Learning Never Looked So Good

With 280+ classes and stars like Candy Shaw and Presley Poe leading workshops, the education program was more than just informative—it was transformative. Attendees got hands-on experience with the techniques and tools shaping the future of beauty.

Mark Your Calendar

Missed it? Don’t worry—your next glow-up is already scheduled:

• 💄 IBS + IECSC Las Vegas – June 21–23, 2025
• 💄 IECSC Florida – September 28–29, 2025
• 💄 IBS + IECSC New York – March 8–10, 2026

About IBS New York

Produced by Questex and presented by American Salon, IBS New York is the longest-running professional beauty event in the U.S., welcoming hairstylists, makeup artists, nail techs, and salon pros for top-tier education, networking, and show-only deals.

About IECSC

Also produced by Questex and presented by American Spa, IECSC is where estheticians, massage therapists, med-spa pros, and skincare specialists gather to connect with leading wellness, cosmetic, and spa brands.