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Ari Lennox Enters Her ‘Soft Girl Era’ With New Single
Ari Lennox steps into her “Soft Girl Era” with the release of her new single, marking a fresh chapter for the Grammy-nominated artist as she embraces self-love, peace, and luxury.
GRAMMY-nominated R&B sensation Ari Lennox is celebrating her birthday in style, gifting fans with her latest single, Soft Girl Era.
Produced by Grammy Award-winning hitmakers Jermaine Dupri and Bryan-Michael Cox, the track marks a new chapter for Lennox as she leans into peace, luxury, and unapologetic femininity.
With lyrics like “It’s a hard knock life / Can you treat me right?” Lennox sets the tone for her latest musical evolution, embracing first-class flights, passenger princess vibes, and all things soft and serene.
The single is a long-awaited reunion with Dupri and Cox, the duo behind her first Billboard radio No. 1 hit, Pressure.
A Triumphant Return to the Spotlight
Lennox made waves in 2024 with Smoke, a seamless fusion of classic and contemporary R&B that earned her a sixth top 20 hit on Billboard’s Adult R&B Airplay chart.
She has remained a festival favorite, gracing the stage at Essence Festival and Dreamville Festival, while also delivering stunning collaborations with artists like Camper (War with Jeremih), Foggieraw (Stay Awhile), and Jessie Reyez (JUST LIKE THAT).
Fans can catch Lennox live at the highly anticipated fifth and final Dreamville Festival next weekend in North Carolina, where she’ll share the stage with J. Cole, Erykah Badu, Lil Wayne, and more.
A Proven Hitmaker
Lennox cemented her place in R&B history with Pressure, the standout track from her critically acclaimed 2022 album age/sex/location.
The RIAA platinum-certified single amassed over 300 million streams and topped Billboard’s Adult R&B Airplay chart, making it her first solo Hot 100 entry. She continued her winning streak in 2023 with Waste My Time, which climbed to No. 1 on R&B radio and Adult R&B Airplay.
With Soft Girl Era, Lennox is once again proving her ability to evolve and dominate the charts. Fans can expect nothing less than an intoxicating blend of sultry vocals, rich storytelling, and signature Ari Lennox charm.
