Kendrick Lamar Talks Super Bowl LIX Halftime Show in Apple Music Interview

Kendrick Lamar is gearing up for one of the biggest performances of his career. The rapper will headline the Super Bowl LIX halftime show this Sunday, marking a monumental moment for hip-hop. Speaking at the Apple Music Super Bowl LIX press conference, Lamar shared what the opportunity means to him. He described it as a chance to put hip-hop culture on the world’s biggest stage.

Lamar emphasized that hip-hop is more than just catchy hooks and radio hits. “This is a true art form,” he told Apple Music on Thursday. He sees this performance as a culmination of his dedication to the culture. “It’s everything I’ve worked for,” he added.

Early in his career, Lamar never imagined he’d perform at the Super Bowl halftime show. “I wasn’t thinking ’bout no Super Bowl,” he admitted. However, his passion for music and storytelling has remained the same. That drive, he believes, led him to this moment.

More than anything, Lamar wants fans to experience his artistry. He plans to use the performance as a storytelling platform. “I’ve always had a passion for making people listen, see, and think,” he explained. His goal is to bring that same energy to the Super Bowl stage.

Lamar is preparing by focusing on his craft rather than the spectacle. “I gotta look at myself in the mirror rather than the crowd,” he shared. This approach mirrors how he’s always navigated his career. Even with the massive audience, his focus remains on delivering a meaningful performance.

This isn’t Lamar’s first time on a Super Bowl stage. He previously performed at Super Bowl LVI alongside Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige. However, this time, he takes center stage as the headliner. The moment solidifies his influence in music and culture.

Lamar announced his halftime show performance last September through a cryptic video. In the clip, he stood beside a football passing machine before simply stating, “Meet me in New Orleans.” The teaser immediately sent fans into a frenzy.

Fresh off his massive Grammy wins, Lamar is heading into Super Bowl Sunday with momentum. He took home five awards, including Record of the Year and Best Rap Song for “Not Like Us.” This brought his Grammy total to 22, further cementing his legacy.

Lamar’s halftime show will take place midway through the Kansas City Chiefs vs. Philadelphia Eagles matchup. With his signature storytelling and powerful stage presence, he’s ready to make history once again.