Big Sean Drops New “It Is What It Is” Video Featuring Gunna and Limited-Edition J Dilla Hats

Big Sean has released the highly anticipated video for his Gunna-assisted track “It Is What It Is,” a standout cut from his latest album Better Me Than You. The video, directed by Diego Cruz, features Sean and Gunna hitting the streets of Los Angeles, bringing the track’s vibe to life with an urban aesthetic. The single is part of Sean’s August 30 release, which also features an impressive lineup including Cash Cobain, DJ Premier, Ellie Goulding, Syd, Teyana Taylor, Thundercat, and The Alchemist.

In addition to the video, Big Sean has also dropped a special collaboration with the estate of legendary producer J Dilla. The limited-edition hats, featuring designs that pay homage to the late producer, are available for purchase on Sean’s official website. Fans and collectors alike can now grab a piece of hip-hop history while rocking gear that honors one of the most influential figures in the genre.

Though Better Me Than You was just released, Sean is already looking ahead. The rapper recently confirmed he’s in the studio working on a full-length collaboration with renowned producer The Alchemist. This partnership has already delivered the song “Together Forever,” a fan favorite from Better Me Than You, and offers a glimpse into what fans can expect from their upcoming project.

In a recent Instagram Live, Big Sean opened up about the stress and challenges that come with being a prominent artist. He revealed that he’s been feeling burnt out after taking on multiple music projects simultaneously, including his solo album and collaborations with Alchemist. Despite this, Sean is excited about the future and the music still to come.

Sean has also been experimenting with different sounds and ideas for his music. He hinted that a potential Twenty88 track, a collaboration with girlfriend Jhené Aiko, might have fit well on Better Me Than You. He also mentioned working with Nicki Minaj on a song, which didn’t make the final cut but may see the light of day in the future.

He’s also been contemplating the idea of adding an alternate ending to the album, drawing inspiration from the way films sometimes offer alternate endings for fans. This speaks to Sean’s vision of the album as a “living, breathing being,” constantly evolving even after its release.

As Big Sean continues to build his musical legacy, fans are eagerly awaiting more updates. With his ongoing projects, collaborations with A-list artists, and fresh visual releases like “It Is What It Is,” Big Sean is solidifying his place in the music industry, showing no signs of slowing down anytime soon.