Ayra Starr and Tyla Shine as Top African Nominees at the 2024 MTV EMAs

For nearly two decades, the MTV Europe Music Awards (EMAs) have recognized the vibrant landscape of African music through the Best African Act category. This accolade is one of the first Western awards to acknowledge the evolution and diversity of contemporary African pop music in the 21st century. As the 2024 EMAs approach, the nominees reflect the rich tapestry of talent from across the continent, showcasing artists who have made significant impacts in their regions and beyond.

This year’s nominees for Best African Act are a dynamic mix of talent from various parts of Africa. The lineup features Nigerian superstars Ayra Starr and Asake, iconic Tanzanian singer Diamond Platnumz, South African sensation Tyla, DJ and occasional vocalist DBN Gogo, and the duo TitoM and Yuppe, known for their infectious track “Tshwala Bam.” This diversity not only highlights the wide-ranging sounds emanating from Africa but also emphasizes the rich cultural influences that shape modern African music.

A Closer Look at the Nominees

Ayra Starr has garnered immense attention in the music scene with her unique sound and captivating performances. Her nominations include not only Best African Act but also Best New and Best Push, affirming her rising star status. She has charmed audiences with tracks like “Last Heartbreak Song,” featuring Giveon, and the infectious “Woman Commando” from her sophomore album, The Year I Turned 21.

Asake, another Nigerian powerhouse, continues to solidify his place in the industry with his energetic performances and hit singles. His nomination alongside Ayra Starr reinforces the global appeal of Nigerian music and the Afrobeats genre, which has seen a meteoric rise in popularity.

Tyla, the South African artist and EMAs darling, has also secured multiple nominations, including Best New and Best R&B. In her acceptance speech for Best Afrobeats at the MTV VMAs, she celebrated the diversity of African music, making her a strong contender for further recognition at the EMAs.

Tanzanian star Diamond Platnumz brings his unique blend of Bongo Flava to the mix, known for his infectious melodies and impressive stage presence. His enduring popularity across Africa and beyond makes him a deserving nominee in this prestigious category.

DBN Gogo, the DJ known for her innovative sound, and the duo TitoM and Yuppe, recognized for their hit “Tshwala Bam,” further demonstrate the varied musical styles that contribute to Africa’s rich musical heritage.

The Importance of the Best African Act Category

The Best African Act award is a thoughtful recognition that underscores the fact that not all African music fits neatly into the Afrobeats category. While Afrobeats has gained significant traction globally, it has also faced criticism for being a catch-all term for pop music from West Africa. The EMAs’ acknowledgment of the Best African Act allows for a broader representation of the continent’s diverse sounds and styles.