Arizona Bowl To Be Presented By Dre & Snoop Dogg’s New Ready to Drink Gin & Juice

The Arizona Bowl brings together teams from the Mountain West Conference and Mid-American Conference has announced a sponsorship deal with Snoop Dogg and Gin & Juice by Dre and Snoop. Their event will be titled “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre & Snoop.” It makes it their first alcohol partner as the presenting sponsor in an NCAA Bowl Game.

As Dre and Snoop launched their ready-to-drink product, it is named after the iconic 1994 hit single “Gin & Juice” off of Snoop Dogg’s ‘Doggstyle’ debut album that was produced by Dr. Dre.

“I’ve sent many players through my SYFL to colleges (and the NFL) so it’s only fitting that I bring the ‘juice’ back to college football,” said Snoop Dogg. “Dr. Dre and I are excited to bring our brand to the next level with this partnership, and we’re going to make the Arizona Bowl into a game day experience like never before.” 

Snoop Dogg will be promoting the new premium line of products and flavors at the event. Several events will be ahead at kickoff time plus a SNOOPER bowl that will bring the top California and Arizona football teams youths together.

The “Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop” will further the success of one of college football’s most unique games, which donates 100% of net proceeds to charity and provides prominent national television exposure and profitable brand activation opportunities to potential sponsors and offers one of the largest “Hero” recognition programs in the nation.