With his latest effort, Kentucky-born Jack Harlow takes a different approach. With ‘Jackman,’ Harlow trades in his popstar-like swagger for a sound that almost certainly inspired him as a young rap fan. At 24 minutes, the album is a lot leaner than his previous two blockbuster albums, addressing issues like white privilege and cultural tourism on the opening track titled “Common Ground” aiming directly at those who adopt the culture without truly knowing its gravity.
“Condescendin’ suburban kids growin’ up to be rap journalists / Writin’ urban myths about who they think is the best urban kid and who the worst is / And who’s authentic / And what the real hip-hop is and who’s all in it,” he raps.
In a lot of ways, this opening track sets the tone for what is to come throughout the project. On the second song, “They Don’t Love It,” Harlow boasts about where he believes he ranks as a white rapper in comparison to legendary Detroit rapper, Eminem.
“The hardest white boy since the one who rapped about vomit and sweaters / And hold the comments ’cause I promise you I’m honestly better than whoever came to your head right then,”
There are also moments like on “Is That Ight?” where the Generation Now artist speaks on his desire to live a simple life which I believe this project is an embodiment of. Harlow, having been a front man for the latter part of his career, has become disillusioned with the Hollywood system and is running back to his roots to find grounding.
Reactions to the album have been genuinely positive, pleasing fans and critics alike.
Be sure to stream Jack Harlow’s newest project, ‘Jackman,’ available everywhere now!