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Smino Reveals Visual For “90 Proof” Featuring J. Cole Along With Announcement For 5th Annual ‘Kribmas’ Benefit Concert




Delivering one of the most talked-about releases of the fall, St. Louis artist, rapper, songwriter, producer, and disruptor Smino maintains his momentum with the premiere of the music video for his buzzing single “90 Proof” [with J. Cole]. It remains one of many standouts from Luv 4 Rent—his third album and debut project with Motown Records, in partnership with Zero Fatigue.

Directed by filmmaker Philip Youmans, the big screen-ready visual opens in idyllic fashion by focusing on Smino and J. Cole amongst friends before it takes a strange and dark turn, mirroring the ebb and flow of this epic funkified trip. You’ll have to check it out to find out what happens in this neo-soul hip-hop Southern Gothic thrill ride… 

The Luv 4 Rent album was produced primarily by The Yute (Monte Booker, Groove, Phoelix, Smino) as well as Kal Banx and Childish Major, and boasts additional breakout tracks “Pro Freak” [with Doechii & Fatman Scoop], “Matinee” [with Kal Banx] and “Pudgy” [with Lil Uzi Vert]. The project has already earned widespread acclaim from top-tier tastemakers with looks from Rolling StoneFaderPitchforkHypebeast, and more. NPR Music touted the project as “a head-spinning, wildly inventive collection,” and Complex asserted, “Each of his albums has offered a unique way to perceive the world through the lens of love and authentic Blackness.” Check out the full Luv 4 Rent tracklisting below. 

In addition to the “90 Proof” music video, Smino brought the Luv 4 Rent world to life with a cinematic album trailer, a ‘Luv Letters’ video revealing the featured guests, and the arresting “Lee & Lovie” visualizer, also helmed by Youmans. Last week, Smino cracked open the world of the LP with a ‘Luv 4 Rent Open House’ in Los Angeles.  

Smino will bring the album to life on stage during his 5th annual ‘Kribmas’ benefit concert (in partnership with Spotify) on December 18th at Stifel Theatre in his hometown of St. Louis. The yearly holiday event brings culture, experience, and opportunity to the city that has uplifted Smino throughout his journey. Special guests to be announced. Tickets go on sale Friday, November 4th at 10 AM Central – purchase tickets here.

Additionally, Smino will co-headline the Luv Is 4Ever Tour alongside JID in 2023. The 32-city tour kicks off on January 22nd at Paramount Theatre in Seattle, WA making stops across North America in Los Angeles, Houston, Atlanta, Toronto, and more before wrapping up in Nashville, TN at Marathon Music Works on March 29th. Full dates are listed below, and tickets are on sale at


1. 4rm Da Source 

2. No L’s 

3. 90 Proof [with J. Cole] 

4. Pro Freak [with Doechii & Fatman Scoop] 

5. Ole Ass Kendrick 

6. Louphoria [with Cruza] 

7. Blu Billy 

8. Matinee [with Kal Banx] 

9. Nondenominated [with Phoelix & Lucky Daye] 

10. Defibrillator 

11. Garden Lady 

12. Settle Down [with Ravyn Lenae & Cory Henry] 

13. Pudgy [with Lil Uzi Vert] 

14. Curtains 

15. Lee & Lovie [with Reggie] 


Sun Jan 22 – Seattle, WA – Paramount Theatre  SOLD OUT 

Tue Jan 24 – Vancouver, BC – PNE Forum 

Thu Jan 26 – Portland, OR – Roseland Theatre  SOLD OUT 

Sat Jan 28 – Oakland, CA – The Fox  SOLD OUT 

Sun Jan 29 – Oakland, CA – The Fox 

Mon Jan 30 – Los Angeles, CA – Hollywood Palladium 

Tue Jan 31 – Los Angeles, CA – Hollywood Palladium  SOLD OUT 

Thu Feb 2 – San Diego, CA – SOMA San Diego  SOLD OUT 

Fri Feb 3 – Phoenix, AZ – The Van Buren  SOLD OUT 

Wed Feb 8 – Salt Lake City, UT – The Complex 

Fri Feb 10 – Denver, CO – The Mission Ballroom* 

Mon Feb 13 – Dallas, TX – South Side Ballroom 

Tue Feb 14 – Austin, TX – Stubb’s Waller Creek Amphitheater 

Wed Feb 15 – San Antonio, TX – Aztec Theatre 

Thu Feb 16 – Houston, TX – Bayou Music Center 

Sat Feb 18 – Atlanta, CA – Coca-Cola Roxy  SOLD OUT 

Sun Feb 19 – Atlanta, CA – Coca-Cola Roxy 

Tue Feb 21 – St. Petersburg, FL – Jannus Live  SOLD OUT 

Wed Feb 22 – Miami, FL – Oasis Wynwood 

Fri Feb 24 – Charlotte, NC – The Fillmore Charlotte  SOLD OUT 

Sun Feb 26 – Silver Spring, MD – The Fillmore Silver Spring  SOLD OUT 

Mon Feb 27 – Silver Spring, MD – The Fillmore Silver Spring  SOLD OUT   

Wed Mar 1 – Philadelphia, PA – The Fillmore Philadelphia SOLD OUT 

Fri Mar 3 – New York, NY – Terminal 5*  SOLD OUT 

Sat Mar 4 – New York, NY – Terminal 5*  SOLD OUT 

Tue Mar 7 – Wallingford, CT – Dome at Toyota Oakdale Theatre 

Wed Mar 8 – Boston, MA – House of Blues Boston   

Thu Mar 9 – Boston, MA – House of Blues Boston  SOLD OUT 

Sun Mar 12 – Montreal, QC – MTELUS 

Mon Mar 13 – Toronto, ON – HISTORY 

Wed Mar 15 – Toronto, ON – HISTORY  SOLD OUT 

Fri Mar 17 – Detroit, MI – The Fillmore Detroit 

Sat Mar 18 – Grand Rapids, MI – GLC Live at 20 Monroe 

Tue Mar 21 – Chicago, IL – Byline Bank Aragon Ballroom 

Thu Mar 23 – Madison, WI – The Sylvee 

Fri Mar 24 – Minneapolis, MN – The Fillmore Minneapolis 

Sat Mar 25 – Kansas City, MO – Arvest Bank Theatre at the Midland* 

Tue Mar 28 – Cincinnati, OH – The Andrew J Brady Music Center 

Wed Mar 29 – Nashville, TN – Marathon Music Works  SOLD OUT 

*Not A Live Nation Date

Source: CL Media