When listening to LaRussell, it’s impossible to ignore his attention to detail. Over the years, his mission-driven rap style has fostered a community of authentic supporters, showcasing the Vallejo MC’s talent (and platform) to a broader audience. His independent collective, Good Compenny, champions the underdog by providing newer artists with the resources they need to jumpstart their rap career for little to no cost.
After the success of LaRussell’s viral hit, “2021 Freestyle,” the rest of the world took notice, earning him co-signs from artists, executives, and tastemakers alike, such as Erykah Badu, Charlamagne Tha God, Wallo, Chance The Rapper, LA Reid, Meek Mill, and many more. With no signs of slowing down, LaRussell is now gearing up to release his 21st album; I Hate When Life’s Going Great, due October 6th via Good Compenny/MPR Global.
Through a pocket of increasingly popular freestyles that serve as snapshots of the Bay’s ranging talent, LaRussell’s reverence for his fans, family, and community has allowed him to become a breakout star in his own right, accounting for over 276K monthly listeners on Spotify while averaging 500K weekly streams on Apple Music.