Globally-recognized singer, Rosalía, stars in the latest SKIMS campaign which features the cultural force posing in several customer-favorite styles from the brand’s most tagged collection: the Cotton Collection. Inspired by Rosalía’s international influence that transcends music and continues to grow in the fashion industry, this campaign aligns with popular culture and highlights the most relevant global female artist of this moment.
Expanding across both linear and streaming platforms, the campaign speaks to the brand’s continued focus on bringing its next generation of style offerings to new audiences around the world.
“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” said Kim Kardashian, founder of SKIMS. “I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”
“I love SKIMS. They are so comfy and make me feel very sexy at the same time,” said Rosalía. “I’m so excited that I finally got the chance to collaborate, especially on their Cotton Collection which is my fave.”
Shot and directed by renowned artist and photographer, Donna Trope, with whom the brand has a longstanding creative relationship, the ad campaign will debut across platforms including billboards, broadcast television, and digital.
Source: Columbia Records