New Music
LUCKI Drops Video for “2019”
Crafting absorbing and insular rap songs since the age of 16, LUCKI hypnotizes fans with his mantra-like rhymes. Harkening back to a recent past that feels like eons ago, the Chicago native shares the video for “2019.” Produced by F1LTHY of Working On Dying, the song finds LUCKI finding the negative space between carnivalesque synth arpeggios, which provide a bright atmosphere to contrast with LUCKI’s stream-of-consciousness rhymes. The song tells a fragmented story about a relationship, one that started as a fan-artist connection but evolved into something far more complicated. Directed by Lucki’s frequent collaborator Lonewolf, the video conjures a dreamlike atmosphere, as LUCKI and his lady friend attempt to rendezvous on a beach full of empty beds, each searching for the other in vain as day turns to night.
“2019” is a highlight track from WAKE UP LUCKI, the new collaborative project between LUCKI and F1LTHY. Spanning 12 tracks, WAKE UP LUCKI continues the 25-year-old artist’s penchant for existential and starkly honest lyricism, with an added sense of urgency from F1LTHY’s video game-worthy beats. The new tape is home to the recent single, “NEPTUNE V.S INDUSTRY,” a bite-sized banger that examines LUCKI’s role as a “real geek boy in the industry,” and generated over 1.5 million views on its LONEWOLF-directed video, and more recently, “U.G.K.,” also directed by Lonewolf. One of the most accomplished projects in LUCKI’s 8-year career as a singular talent, WAKE UP LUCKI is available everywhere via EMPIRE.