This week, Kai dropped the well-executed music video for “Helen Keller” – depicting the young Brooklyn artist alongside CEO Trayle, blind to the BS as the boss of a team of uncooperative office workers.
If you’re in the know, you know that CEO Trayle is the hidden gem behind the viral hit, “OK Cool” quietly positioning himself as one of the next up. Which makes it all the more impressive that Kai Cash was able to not only land him for a fully invested, brilliantly executed feature – but completely hold his own as he channels Trayle’s signature laidback style.
“Helen Keller” is dope track, centered around a vibey, understated beat (produced Kevin Katana). Kai Ca$h manages to find a really interesting, almost bouncy pocket in the unique beat – finding a flow that oozes quiet confidence and perfectly compliments that of CEO Trayle.
Prior to 711, Kai Ca$h had taken a two year hiatus to work on himself and develop his sound. What we hear on the project is the result of lots of hard work and many hours in the studio – which seems to be paying off. The Kai Ca$h you hear on 711 is confident, versatile, and attentive to detail – taking risks and executing quality, catchy tracks across multiple styles.
Keep your eye on Kai Ca$h as he continues to develop his style and rise through the ranks. The talent, creativity, and versatility displayed on “Helen Keller” and throughout his last project show major promise – and you won’t want to miss what’s coming next.
Check out the video for Kai Ca$h’s “Helen Keller” feat. CEO Trayle below – as well as the rest of his latest project, 711.