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“Is It Over?” Stars Moneybagg Yo and RIKKI

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Photo credit: Medium Creative Agency

Moneybagg Yo joins Murder Inc. / Add Ventures Music musician RIKKI aka Rikki Woodz in an Irv Gotti-directed music video for “Is It Over?.” The visual for the Chink Santana and Irv Gotti co-produced collaboration follows the release of Woodz’s Ja Rule-assisted remix to “Heartbreaker” and personifies questioning love as well as yourself while searching for truth on the rollercoaster of love. 

Smooth and eerie, the video captures the genre combining energy it brings while adding a new dimension to it. The tidbits of Monebagg Yo and Rikki going back and forth was nostalgic as well. It’s enjoyable to see classic concepts get built upon with modern production aesthetics. Rikki shared with us her idea behind her latest visual.

“Is it over was created during my two-week boot camp with Irv. We were in the studio every day making songs for my debut album. During one of the sessions, I heard the beat and was inspired by the EDM twist. I wanted to bring a new vibe to Murder Inc.,” Woodz said about the song’s origins.

RIKKI is a 24-year-old singer/songwriter, actress, and designer from New Rochelle, NY. She’s most notably known for starring in the XXXtentacion “Moonlight” inspired episode of American drama anthology television series “Tales.” In the world of fashion, Rikki has already begun to pick up steam by launching her own line of crochet clothing called Rikochet! and partnering with fashion staple Steve Madden.

Overall, the video is lovely and has dope effects but keeps a classic theme of love present, making it watchable to multiple demographics. RIKKI is definitely a gem to keep tabs on for music lovers.


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