Ciara Drops New Single ‘Jump’ With Vibrant Video

Ciara is back and her goal is to make the whole world dance again!
Ciara released her new single “Jump,” alongside an vibrant music video with a massive range of visuals, choreography, and outfits.

The video features hip-hop group Coast Contra, and begins with Ciara as a cheerleader, dancing among Winston-Salem State University’s famous Powerhouse squad. The dance scenes include power lines, roofs, moving trains, and the hood of a car in 14 different looks. From a cheer uniform and various swimsuits to a Janet Jackson-inspired ensemble, Ciara truly outdid herself.

The song  is Ciara’s first release in 2 years since her big hit “Level Up”, and the first song off her 8th studio album. In addition to her new single, the songstress has a new label home. Her new label deal with Republic Records and Uptown Records is in partnership with her own company, Beauty Marks Entertainment. While the artist hasn’t officially released music in a while, a few weeks ago, she debuted a special, family-inspired song with her kids, 8-year-old Future and 5-year-old Sienna, with Kellogg’s Rice Krispies Treats. 

Check out Ciara’s new video below.