A Harry Styles Hit, A Daddy Yankee Revolution, and Stand Out TikTok Moments

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Posted on April 15, 2022 at 10:30 am

TikTok

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. 

Check out noteworthy stories from the world of TikTok this week: 

The European Broadcasting Union, organizers of the Eurovision Song Contest, has announced it has selected TikTok as its “Official Entertainment Partner” for the 66th edition of the event in May. Hosted in the Italian city of Turin, with ‘The Sound of Beauty’ as its theme, for the first time TikTok’s global community of one billion will be at the heart of the event. Both the Semi-Final shows and the Grand Final itself will be streamed on TikTok via the Eurovision account, in a unique new vertical format that combines the official broadcast with a view into the contest’s backstage, while the performances are going on. The TikTok community will also have access to backstage content from all the participating artists’ first rehearsals, exclusively on TikTok.

Eurovison’s TikTok account will feature exclusive content every day throughout the contest, including a daily highlights video as well as behind the scenes action as the contest takes over Turin. Dedicated national programming for TikTok fans will be unveiled in the coming weeks. The hashtag #Eurovision2022 is now live for TikTok and Eurovision fans around the world to showcase their creativity and celebrate the joy of the world’s biggest and most loved song contest. To be part of the magic of Eurovision follow @Eurovision. The countdown to Turin begins on TikTok. For full information about TikTok’s Eurovision partnership, check out the newsroom: https://newsroom.tiktok.com/en-gb/tiktok-becomes-official-entertainment-partner-of-eurovision-song-contest-2022-uk

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

Source: Audible Treats and TikTok