Written by LivengoodLivin
Grammy-nominated songwriter and producer, Kevin Ross returns with a refreshing visual for “Looking for Love.” The video finds Kevin Ross singing his way into the hearts of true music lovers (in bad boy style) through the California countryside equipped with a motorcycle to amplify the mood. An ode to those that are supporters of modern-day love stories, Ross courts his love interest with the traditional tactics while receiving a few of his own including a letter which is rare in a world of technology and multiple options. Applauding the notion of true love, Ross ushers in return the factual essence of orthodox R&B music from beginning to end.
Having been nominated for a Soul Train Music Award, NAACP Image Award and an iHeartRadio Music Award, this new era for Kevin Ross is one to look forward to with many surprises along the way. With a more mature sound and playful vibe, Ross delivers the content his audience craves but introduces newer elements that they may not know him for to stimulate their taste in music and to attract a newer crowd of listeners. With his content and music spanning over 100 million views online backed by over 500,000+ social media followers, Ross makes his impact on and offline, which many artists continue to strive for with each release.
Having chart success with “Long Song Away” which reached #1 on Billboard’s Adult R&B Song chart and at Urban Contemporary Radio, Ross has put together a new body of work to help him achieve that feat once again but under his own imprint, Art Society Music Group with his partnership through Empire.
“Looking for Love” may sound nostalgic but the story is a very present-day situation. Our generation is the first to experience how social media affects how we love. We have more options than ever before, so when we are met with the smallest issue, we’re quicker to leave to find someone more “compatible”. Looking for love is more difficult than ever, yet everybody wants to find it. The real question is once we find it, can we keep it?” – Kevin Ross
“Truth doesn’t change with trend. I say that a lot when it comes to my music and brand. If it’s trendy, I think Where I’m at now, I have a vast array of experiences and creatively, I am in a space where you’ll get a plethora of not only contemporary but traditional stuff as well. It’s a nice hybrid and I’ve always considered myself that. I can satisfy my mom’s generation as well as my younger brother’s. When I look at Urban AC, I look at what they have and what don’t they have. I look at what will stand up to not only the charts, but my previous work. I don’t try to fit in because once I do that, I’ve already lost.” – Kevin Ross
With his forthcoming project “Drive 2” arriving October 29th, Ross sum up its experience as such:
“Drive 2 it’s more of an all-purpose kind of record meaning, you can wake up in the morning and play it straight through or you can go to sleep at night and play it straight through. You can play this record at any time, you know you have those records where you’re like Ah I’ll only play this when I go to the club or when it’s sleepy time or whatever. This record is truly an all-purpose kind of vibe so I’m very excited for people to take it in just to see what they think and to see where I’m at. The beauty of music is subjective so everybody’s not going to like it but for the people who are into it, I just hope that it serves their lifestyle, and they have a couple of songs to add to the soundtrack of whatever at in life.” “Drive 2” serves as the follow up to the original “Drive” which released September 29th in 2017.