Written by Bryson "Boom" Paul
Jay-Way, also known as JayWayTheAlien, is a sizzling new International Pop artist with a redefining sound, astonishing style and purest vocals. Hailing from Amsterdam, the bilingual talent credits his creativity to the innovative 2000s multi-genre music. “My dad used to DJ so I grew up with a lot of different musical influences. He really nurtured me with the right sounds,” he explains of his earliest introduction to music. “I watched a lot of MTV Raps and old videos growing up; but when my parents moved me to New York for a little while, I was just blown away by the style, the clothing, and the energy. It just pulled me in.” Arriving in 2016 and musically acknowledged in 2018 for his runaway hit, “Hideout.” Jay-Way release his second single of 2020, properly-titled, “On The Rise.”
In the new visual, Jay-Way stars as an array of tenants in a widely-diverse complex. Exercising his freedom of expression, the crafty star delivers a well-balanced flow infusing colorful bars and next level artsy. The new hit follows Jay-Way’s previously released, “Sleepy Sleepy.” Continuing to rise up the ranks, the international star is currently working on his highly-anticipated project, scheduled for late-2020. Before the album, enjoy the Dayme-produced single now.