Written by Bryson "Boom" Paul
The pandemic may have halted live entertainment; however, Hip-Hop acts both new and old have adapted to the current climate with various digital marketing strategies in support of the release of new music. Among the pandemonium is the rise of promising new artist known as Westside KJ. Not allowing COVID-19 stop his hustle, the rising star prepares for the release of his forthcoming project with a special preview as the life of the party.
In promotion of his forthcoming album, titled, Bosses Never Worry. KJ entertains fans with a social-distance themed gathering and unveils the cover art to his anticipated album arriving this summer. Shown above, the cover shows the new artist in the studio speaking with friends while wearing a sports jersey with his name on the back. Westside KJ has a bright future ahead of him as he is backed by several of the music business’s most prominent individuals.
Westside KJ is the son of established manager Kyambo “Hip-Hop” Joshua (Kayne West) and former Def Jam executive Erica Bowen. Bosses Never Worry is a direct follow up to the 2019 album, Who’s Coming In Second. KJ accrued a large social media following with his catchy flow on popular tracks, “Kobe & Shaq,” “Jefe Talk” and “Drip Set.”
Get familiar with Westside KJ’s music now on Spotify. Bosses Never Worry arrives June 29 on 629 Music Group.