Written by Bryson "Boom" Paul
Today, Kehlani launches a unisex clothing brand and previews the Summer 2019 collection. TSNMI embraces versatility and inclusion, the brand redefining what a female-led clothing brand can offer so everyone is able to live and feel comfortable in their own skin. Items include basics, sportswear, jewelry, and even infant wear – an ode to Kehlani’s new life as a mother.
TSNMI’s lookbook is equally vibrant. The looks are set against bright and colorful backdrops to highlight the collection’s use of tie dye and color blocking with the first three looks defining the brand’s themes of being fun, simple, powerful, and undefined. Motifs of the lotus flower and seven chakras are also present throughout in order to bring in an element of centeredness. The brand explores Kehlani’s other passions as well, her own photographs being incorporated in a few of the products.
The brand will be defined by a rotating set of basics with additional, more exclusive, seasonal capsule drops throughout the year. Although the Summer 2019 collection focuses on apparel and jewelry, future releases will include accessories, home goods, sportswear, and specialty items.
Check out the TSNMI lookbook shot by Brick Howze and modeled by Mike Davis, Celena Dixon, Kehlani, and her daughter Adeya below and keep an eye out for the first release set to launch Wednesday June 26th at 10am PDT exclusively online at TSNMI.co