Ariana Grande is now rocking with Reekbok. The singer signed on as ambassador for the brand, according to WWD. As part of the year-long partnership, the singer will promote Reebok through social media and other campaigns.
— Reebok (@Reebok) September 13, 2017
She shared the news on her Instagram to her 113 million followers. Wearing her oversized Reebok sweatshirt she said,
“Confidence, self belief and self expression, I am proud to partner with @Reebok who has the same ideals and beliefs as me & that I hope to instill in my babes.
Ariana also thanked Reebok for this opportunity,
“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries, I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”
Model Gigi Hadid is another ambassador with Reebok.
“Grande embraces her unapologetic and fearless persona, both in front of fans and behind the camera,” said the company.
Grande is not the first musician to partner with Reebok. The sportswear giant has also worked with hip-hop stars including Kendrick Lamar, Future, Rick Ross, and Rae Sremmurd.