Danny “Su” Griffin exemplifies the true definition of a natural born go-getter. Working his way from the bottom all the way to the top, Griffin, who is a music executive at RGF productions, is responsible for launching the careers of a handful of artists. He is most notably credited for the career launch of breakout New Jersey rap star Fetty Wap. Working as a liaison between the artist and the label, Su has secured deals for RGF talent and has played a major part in branding and developing their careers through his marketing company, Aggressive Marketing Group.
In our interview, Griffin stressed on how important the element of branding is when it comes to an artist’s career. He states that
“Everything circulates around branding. Create the brand and the brand will sell its self. A lot of other business opportunities springs out of music and for you to stay successful in this business the other brands have to pop as well.”
Staying true to his words and his talent for branding, he has proven to be successful with his efforts. He recently negotiated RGF rap phenomenon Remy Boy Monty’s clothing to be sold in Foot Action and other clothing stores.
Branding artist and closing deals come naturally for Danny “Su” Griffin. Aside from negotiating Monty’s clothing line, he orchestrated the 300 ent. deal for Fetty Wap and the Warner Chapell deal for Remy Boy Monty. He also is currently “in bed” with Sony publishing and BMI, and has facilitated relationships between RGF talent and many notables within the industry including Snoop Dogg, Fifth Harmony, and Christina Aguilera.
When asked about the importance of maintaining relationships within the industry Griffins says
” It’s very important to maintain relationships in the industry. I call them bridges. I strive to never break a bridge because you never know when you’ll have to cross that bridge again.”
A smart businessman in the world of entertainment and branding, Danny “Su” Griffin has proven on more than one occasion that he is a music executive that is here to ensure that his artists have long and successful careers. As for the future of RGF, Griffin plans to “conquer everything RGF is involved with and not only conquer it, but make it better.” His motto is “getting the results no matter how unorthodox.” Given his already impressive resume along with his “go-getter” mentality, that is a vision that is clearly possible for the RGF camp.